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Author Archives: Dr. Edward Gross


Putting Your Best Face Forward: A Spectrum of Possibilities

One of the most important jobs of a facial plastic surgeon is recommending the most appropriate treatment plan. That comes from a personal examination and an honest discussion about the patient’s short-term and long-term aesthetic goals. Sometimes, it also means…

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Our Current Newsletter

Valentaine’s Day Spa Special VI Peel™ Precision Peel Cupid just dropped a valentine with beauty specials picked just for the season! Get gorgeous, glowing skin in time for spring. Now through February 28, 2017, receive 10% off 1 peel VI Precision Peel or…

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Considering Ethnic Rhinoplasty? Choose Your Surgeon Wisely

Even if a friend or family member recommends someone they consider the best rhinoplasty surgeon in Florida, make sure to do your homework if you’re considering ethnic rhinoplasty. That’s because even a seasoned rhinoplasty specialist may not be the right…

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Gary and Eileen: The Primera Injectables Team Can’t Wait to Meet You

The popularity of nonsurgical facial rejuvenation treatments such as dermal fillers and BOTOX® Cosmetic at my Orlando-area practice is, in part, a testament to the exceptional members of our Primera team. As the medical director of Primera Med Spa, I…

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December 2016 Newsletter

There’s no way around it: A facelift is a pretty intimate experience. You’re entrusting a plastic surgeon to turn your aesthetic goals into a reality. Many patients have admitted they were hesitant to begin the process but said that the…

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The Facelift Experience at Primera

There’s no way around it: A facelift — whether here in Orlando or somewhere else — is a pretty intimate experience. Any surgery is, because you’re putting your body, quite literally, in the hands of a surgeon. It’s particularly true…

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August 2016 Newsletter

Wondering What to Expect During BOTOX® Cosmetic? It’s good to know what will happen during the appointment. Watch this video from my YouTube Channel for a real patient demonstration of a BOTOX treatment. I also encourage you to read my…

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What to Expect During Your BOTOX® Cosmetic Appointment

Thanks to its convenience, ease, and proven wrinkle-smoothing results, BOTOX is by far one of the most popular procedures we perform here in the office. There are plenty of physicians who offer BOTOX throughout greater Orlando — but I’m proud…

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Success, Visualized: The Power of Computer Imaging

Deciding to undergo a plastic surgery procedure is a big leap of faith. You’re trusting a surgeon to interpret your aesthetic goals, then draw from his or her surgical expertise to produce a (hopefully) stunning result. I’m proud to earn…

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Making (Small) Adjustments to Skin Care After BOTOX®

For the most part, you can resume your normal daily routine immediately after a BOTOX treatment session, but there are a few things to be careful about — especially in the first few days. When it comes to your skincare…

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