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Author Archives: Dr. Edward Gross


The Facelift Experience at Primera

There’s no way around it: A facelift — whether here in Orlando or somewhere else — is a pretty intimate experience. Any surgery is, because you’re putting your body, quite literally, in the hands of a surgeon. It’s particularly true…

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August 2016 Newsletter

Wondering What to Expect During BOTOX® Cosmetic? It’s good to know what will happen during the appointment. Watch this video from my YouTube Channel for a real patient demonstration of a BOTOX treatment. I also encourage you to read my…

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What to Expect During Your BOTOX® Cosmetic Appointment

Thanks to its convenience, ease, and proven wrinkle-smoothing results, BOTOX is by far one of the most popular procedures we perform here in the office. There are plenty of physicians who offer BOTOX throughout greater Orlando — but I’m proud…

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Success, Visualized: The Power of Computer Imaging

Deciding to undergo a plastic surgery procedure is a big leap of faith. You’re trusting a surgeon to interpret your aesthetic goals, then draw from his or her surgical expertise to produce a (hopefully) stunning result. I’m proud to earn…

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Making (Small) Adjustments to Skin Care After BOTOX®

For the most part, you can resume your normal daily routine immediately after a BOTOX treatment session, but there are a few things to be careful about — especially in the first few days. When it comes to your skincare…

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Enter to Win Our $500 Primera Spring Fix!

Every spring, we all find ourselves needing to hit the “reset” button with our skin care and beauty routines. After a long winter, skin is dry, dull, and in need of a serious boost. As graduations, weddings, and family gatherings…

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Freckle or Age Spot?

Here in Orlando, we practically invented the sun-kissed look. A healthy tan or a light dusting of freckles are signs of time well spent soaking up our year-round sunshine at the area’s beautiful lakes, golf courses, and nearby beaches. Men…

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5 Simple Steps to Explain Your Rhinoplasty to Others

An interesting thing happens to my rhinoplasty patients in the Orlando area. They spend months carefully planning for their procedures, discussing their goals with me, and making arrangements for their surgery and aftercare. Then, they have the surgery, recover, and…

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3 Strategies to Look Younger in the New Year

I often meet the most new faces this time of year. There is something about ringing in the new year and the celebration of Father Time that reminds us of our lot from Mother Nature: how quickly we exhibit the…

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Is Your Rhinoplasty Surgeon ‘The Best?’

We hear it all the time, especially in the plastic surgery field: this surgeon is “the best” or that practice is “top-notch.” But what do these superlatives really mean, and should a plastic surgeon be so bold as to claim…

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