Primera Plastic Surgery and Med Spa are renowned throughout the metro Orlando, FL, area for our advancements in cosmetic treatments, skin care, and facial cosmetic plastic surgery. Women and men from Winter Park, Tampa, Melbourne, Daytona Beach, and beyond trust Dr. Edward J. Gross to enhance their appearances while keeping them informed and comfortable. We are proud of the sound reputation our practice has developed over the years, and we look forward to helping you meet your aesthetic needs.

Dr. Gross is a double board-certified facial plastic surgeon with almost 3 decades of experience. To learn more about Dr. Gross and our practice, schedule a consultation online, or call our office at (407) 333-3040.

Advanced Technology

Dr. Gross uses an advanced computer imaging system to assess each patient’s anatomy, identifying facial features, teaching with visual aids, and, most importantly, developing a concept of potential results. Primera patients can see what they may look like after a procedure and discuss it with Dr. Gross beforehand. After a patient consults with Dr. Gross, we email these computer images to the patient for them to review at home and share with family. This kind of personalized care is one of the reasons patients want to share their experiences via online review sites.

Patient Education

You can experience informative, patient-focused events from the front row at Primera during our “Art of Rejuvenation” events series. Patients can take part in live demonstrations, observe Dr. Gross performing cosmetic treatments, and meet the staff in an informal setting. Dr. Gross leads the events, educating Primera patients on anti-aging maintenance programs that they can incorporate effectively into their lifestyles. Q&A sessions with Dr. Gross allow patients to explore their options and receive advice, hints, and recommendations from a board-certified facial plastic surgeon serving Orlando. Sign up for our monthly newsletters focused on cosmetic skin care, longevity, and special Primera offers on services and products.

Charity Organizations

Faces of Honor

faces of honor: we are proud to announce our newest program which assists veterans returning home from warDr. Edward Gross is an active participant in Faces of Honor, a program of The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). The purpose of the program is to provide pro bono medical and surgical expertise to veterans who were deployed in Iraq or Afghanistan and incurred face or neck injuries.


FACE to FACE is a humanitarian program of the AAFPRS. Its primary objective is assisting survivors of domestic violence. AAFPRS surgeons offer consultation and surgery free of charge to survivors of this violence, thereby enhancing their self-esteem and aiding them in rebuilding their lives.

To learn more about Dr. Gross’ philanthropy, visit our Giving Back page.

A Reputation Built on Results

Extremely happy with my experience at Primera Med Spa in Lake Mary. Joy is wonderful and really takes...
Professional, efficient, and pleasant .
The surgery went very well I hardly had any pain and Dr Gross is very professional
I am always impressed with Dr. Gross and the Primera Med Spa staff and the way they care about their...
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