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About Our Plastic Surgery Practice

Primera Orlando Newsletter Fall/Winter 2018-19

Just published! Check out the Primera Orlando Newsletter for real patient stories, exclusive content, and coupons for our Salon+Spa, Slim Spa, and MedSpa.

Click Here to Read

About Our Plastic Surgery Practice

Save the Date - Mistletoe & Martinis

You're invited to join us for our signature annual patient appreciation event, Mistletoe & Martinis on Friday, November 30 from 5:30 p.m. to 8:00 p.m.

When you bring a friend that’s a new patient, you’ll both receive 10 free additional units of Botox (a more than $100 value).

Attendees will enjoy:

  • Music
  • Raffle Prizes
  • Holiday Martinis
  • Finger Foods
  • Swag Bags

A $10 donation is requested at entry and benefits the Kids House of Seminole & Child Victims of Abuse.

Space is Limited to the First 100 RSVPs!

Call Now to RSVP (407) 333-3040.

About Our Plastic Surgery Practice

Free Educational Event | Ultherapy

Join us for a free educational event on Wednesday, August 15 from 5:30 p.m. - 7:30 p.m.

Ultherapy® is a non-surgical option for both men and women that lifts and tightens the neck, chin and brow, and improves lines and wrinkles. Join us to discover the latest treatment in non-surgical enhancements.

  • Complimentary consultations
  • Special, event-only pricing
  • Light refreshments provided

Call (407) 333-3040 to RSVP.

About Our Plastic Surgery Practice

Microneedling and PRP Therapy Educational Event

Join us on Tuesday, May 1 to discover the latest treatment in skin rejuvenation. 

Microneedling and PRP Therapy are non-surgical options for both men and women that rejuvenates the skin and can improve conditions including:

  • Wrinkles and fine lines
  • Uneven skin tone and texture
  • Acne and acne scarring
  • Chicken pox scars
  • Stretch marks

This event will include:

  • Live demonstration of PRP with Dr. Gross
  • Meet and greet with our Aestheticians
  • Special pricing for event day only 
  • Light refreshments

Seating is Extremely Limited! RSVP (407) 333-3095

Dr. Gross Volunteers at Camp Boggy Creek

Dr. Gross spent a weekend volunteering as camp doctor at Camp Boggy Creek!

About Our Plastic Surgery Practice

Enjoy All the Benefits of Brilliant Distinctions® At Your Fingertips

We provide full concierge service for the Brilliant Distinctions® rewards program for BOTOX® Cosmetic and other products. We enter your points for you and print the coupons so you don't have to think about it.

About Our Plastic Surgery Practice

Welcome Odalis Castellon, PA-C

We are proud to welcome Odalis Castellon, a certified physician assistant (PA-C), to the Primera Plastic Surgery and Primera MedSpa of Winter Park team.

She is originally from Miami, FL, and graduated from Miami Dade Medical College. Her career began in pediatrics, and from there, she moved on to plastic surgery and aesthetics where she found her true calling. She began working in aesthetics 10 years ago and never looked back. She has a strong background working with BOTOX®, fillers like Restylane® and JUVÉDERM®, anti-aging lasers, peels, and other skincare treatments.

Odalis is a wife, mother, and grandmother. This is the reason she relocated to Central Florida—to be closer to her loved ones. When she is not at work, she loves spending time with family, doing outdoor activities, and meeting new people. She makes it her goal to help patients feel beautiful and happy. She is excited to the Primera family, and we are equally excited to have her!

About Our Plastic Surgery Practice

Now Offering Sclerotherapy for Spider Veins!

Spider veins are the visible blue, purple or red veins that appear on the face, legs or other areas of the body and look like small spider webs on the skin. They can be a source of embarrassment but they don't have to be permanent.

Dr. Gross is now offering Sclerotherapy, a popular and effective method of treatment for spider veins that can correct the appearance of visible veins to give you a more youthful look.

Give us a call at (407) 333-3040 to schedule your consultation!

About Our Plastic Surgery Practice

Mistletoe & Martinis 2017

Photos from our 2017 Mistletoe & Martinis. Donations from this event benefited Kids House and their mission to help children in our community. Thank you to everyone who helped make the event such a success!

Click Here For the Full Album

About Our Plastic Surgery Practice

Primera Orlando Newsletter Winter 2017

Just published! Check out the Primera Orlando Newsletter for real patient stories, exclusive content, and coupons for our Salon+Spa, Slim Spa, and MedSpa.

Click Here to Read

About Our Plastic Surgery Practice

Now Offering Skin Pen

November 2017

We are pleased to now offer microneedling with SkinPen® in our offices.

Microneedling with SkinPen® can help to improve your skins appearance, making it the market standard.

How do you know if SkinPen® is right for you? If you’re searching for:

  • A procedure that helps to reduce the appearance of fine lines and smooth wrinkles, SkinPen® may be used on all skin types.
  • A safe solution with little recovery time.
  • Results from a minimally-invasive procedure
  • A procedure for ongoing maintenance of healthy skin.
  • SkinPen® is different from traditional microneedling derma-rollers that can bend, break or even rust, resulting in possible infection or scarring with reuse.

SkinPen® uses adjustable length, disposable straight needles to penetrate at a 90-degree angle. This adjustability allows for differences in skin thickness and skin types. The vertical technology allows for extra precision.

About Our Plastic Surgery Practice

Staff Appreciation Night

November 2017

The hard working team at Primera enjoyed a much needed retreat at The Winey Wench at Seminole Towne Center. Painting, comaraderie, and wine! 

Thank you to our amazing staff for all you do every day!

About Our Plastic Surgery Practice

Welcome Three New Additions to Our Primera Salon + Spa Team

Ocober 2017

We are pleased to announce new additions to our Salon + Spa team. Sandy Baba and Jeff Gemmette are both seasoned hair stylists with a combined 50+ years of experience. Cathi DiChiara is a medical aesthetician, cosmetologist and massage therapist.

They are dedicated to providing clients with the highest level of service, style and satisfaction with every visit and we know you’ll grow to love them as much as we do.

Sandy Baba
In the cosmetic industry for more than 30 years, Sandy got her training in New York City and Italy. She has done styling for print work including Vogue Magazine and is a graduate of Creative School of Hair Design in Connecticut and Edith Serei Esthetician Institute of Canada.

Jeff Gemmette
Jeff Gemmette is a third-generation hairstylist with more than 20 years of experience. He studied at the Vidal Sassoon Academy in London, England, and has worked in some of the top salons in New York City prior to joining the Primera family.

Cathi DiChiara
Cathi DiChiara has worked in the wellness and beauty industry for more than 20 years. She specializes in skin care and body treatments including customized facials, microdermabrasion, peels, therapeutic massage, as well as make-up artistry and hair styling.

To schedule an appointment at our Salon + Spa, call (407) 333-3095 or click here to request an appointment online.

The New Website

January 2017

We are proud to announce the launch of - the new hub for all things Primera. The website allows patients to:

  • Research procedures and products before an appointment
  • Find out what real patients are saying about their experience at Primera
  • Stay up to date on the latest news for all of Primera service lines including Primera Slim Spa, and Primera Salon + Spa

"At Primera, we always put our patients first. The new website is meant to help our current and potential patients find what they need without a lot of wasted time and clicks," says Edward J. Gross, M.D. "We ask that patients take a look and let us know what they think so we can continue to improve on our efforts and provide the best experience possible."

Click here to visit

About Our Plastic Surgery Practice

Mistletoe & Martinis 2016

Check out the photos from our 2016 Mistletoe & Martinis. Donations from this event benefited Kids House and their mission to help children in our community. We raised nearly $700 for the cause. Thank you to everyone who helped make the event such a success!

Click here to view the full album on Facebook.

About Our Plastic Surgery Practice

Why Philanthropy Is a Cornerstone of My Practice

One of the most fulfilling aspects of my work as a facial plastic surgeon is using my Orlando-area practice to help military veterans and domestic violence victims. I’m honored to participate in both the Faces of Honor and FACE to FACE programs that offer reconstructive facial plastic surgery at no charge to these patients.

Both programs are coordinated by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), which serves as a resource to connect patients with face and head injuries with surgeons participating in the programs.

The Faces of Honor program assists veterans deployed to Iraq or Afghanistan who suffered facial injuries. It’s a way to say “thank you” to the men and women who serve our country by restoring a sense of normalcy to their lives after injuries that can be quite traumatic.

Through FACE to FACE, the AAFPRS puts victims of domestic violence in touch with local shelters, where counseling and support is provided. They are then given a referral to a plastic surgeon in the area who participates in the program.

As a specialist with more than 2 decades of facial reconstructive surgery experience, I see these programs as providing a unique opportunity to give back to our community. Healing the external reminders of violent injuries is a crucial part of the internal healing process that both veterans and domestic violence victims experience.

I also think my work in these programs benefits all of my patients at Primera Plastic Surgery. Reconstructive surgery is challenging and requires surgeons to stay current with the latest techniques, refining our skills. It also requires problem-solving skills, because no 2 cases are identical and devising a treatment plan often demands a creative approach.

If you’d like to learn more about either of these programs, please visit our special Faces of Honor website and the AAFPR’s FACE to FACE page.

About Our Plastic Surgery Practice

Congratulations to Dr. Gross

Orlando Business Journal Reader's Choice Awards names favorite doctors, shops, restaurants, venues and more. Congratulations to Dr. Edward J. Gross and Dr. Armando Soto for being selected best Plastic Surgeons in Orlando.

About Our Plastic Surgery Practice

Primera MedSpa Now Open in Winter Park!

A new additional location for Primera is now conveniently located in beautiful Winter Park on Orange Avenue. Primera Med Spa will be embracing a holistic approach for this location, offering natural  products, injectables, skin care, facial and massage therapies. We look forward to seeing you in Winter Park!

1270 North Orange Avenue, Suite E, WP, FL 32789

* across the street from Jewett Orthopedics.

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