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Why Choose Us
Primera Plastic Surgery provides top-quality care in our state-of-the-art surgical and recovery facility accredited by the American Association of Accreditation of Ambulatory Surgery Facilities (AAAASF). Our patients are constantly impressed with the care we provide, not to mention the results created by Dr. Edward J. Gross, our double board-certified facial plastic surgeon. In the Orlando area, Dr. Gross has built a loyal patient base over 2 decades of practice. Whether you require facial cosmetic surgery, non-surgical skin rejuvenation, salon or spa services, or medical weight loss, we have the experience and advanced techniques to meet your needs.
Find out why men and women travel from throughout Florida for plastic surgery, skin rejuvenation, and salon services at our practice, salon, and spa. Request a consultation online, or call our office at (407) 333-3040.
Why Choose Dr. Gross
As a facial plastic surgeon, Dr. Gross has dedicated training and great experience in his field, making him a true specialist. Although both facial plastic surgeons and general plastic surgeons are board certified, those who specialize in facial surgery typically perform far more facial procedures per year. For example, Dr. Gross consistently performs more than 100 rhinoplasty procedures a year – nearly 10 times the average of a general plastic surgeon.
Informed and educated patients recognize the importance of this type of specialization, as well as the beautiful, natural-looking results Dr. Gross creates with cosmetic surgery. They also recognize the distinction of his certification with the American Board of Facial Plastic & Reconstructive Surgery. Public honors have followed; Dr. Gross was named Best Plastic Surgeon by Orlando Magazine in 2006, 2007, 2011, and 2012. He was also featured in the Orlando Sentinel as a leading plastic surgeon in central Florida.
Our skilled and experienced staff members work closely with Dr. Gross, assisting in pre- and postoperative care, as well as treating patients for aesthetics, lasers, injectables, and skin care. To learn more about our nurse practitioner, physician's assistant, anesthetist, and other skilled and experienced staff members, visit Primera's Our Staff page.
When they enter Primera, our Orlando plastic surgery patients see a beautiful, inviting environment filled with natural light and expansive views. Primera offers patients a private and confidential entrance leading directly into our surgical facility. Our warm, Tuscan-style interior blends old-world beauty with the latest technology.
The Primera operating room is thoughtfully designed for your comfort and safety, featuring the latest technological and surgical advances. Large windows offer views of a private preserve and provide a natural, calming light. The natural light also reveals shadows on the skin's surface and allows Dr. Gross to hide incisions in subtle creases to minimize scarring. The on-site operating facility is double HEPA air filtered, has a certified Med Gas system and built-in advanced life safety system (from Expeditor), and meets or exceeds safety standards of the AAAASF.
Our plastic surgery and medical spa patients get to enjoy a number of exclusive perks meant to enhance their comfort and convenience:
- We provide full concierge service for the Brilliant Distinctions® rewards program for BOTOX® Cosmetic and other products. We enter your points for you and print the coupons so you don't have to think about it.
- For your relaxation, we use lavender spa towels during BOTOX and filler treatments.
- We include salon and spa services in every surgical procedure package to promote faster healing and wellness.
- We offer nitrous oxide (laughing gas) to help manage discomfort for the following procedures: injections of BOTOX, JUVÉDERM®, and Restylane® and treatments with the Fraxel® laser, Ulthera® system, and DOT CO2 laser.
- Our post-op care is second to none - we provide all necessities in a care basket including the doctor's personal cell phone number and a pill diary to track medications. We also offer weekend post-surgery visits.
We offer a computerized analysis of your face to scientifically scan for sun damage, red spots, brown spots, wrinkles, UV damage, and texture problems. The VISIA™ imaging system helps us create a customized skincare plan to achieve the best results to serve your needs, and our Mirror and United systems let us preview your results before any procedures.
Over the years, Dr. Gross has supported the Orlando community with pro-bono efforts in Safe House, Harbor House, Pathways to Home, Arnold Palmer Children's Hospital, Harvest Time International, Face to Face, Faces of Honor, and the Ovarian Cancer Foundation. Our practice believes in giving back to the community that has supported us throughout the years.