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Primera Providers and Staff Volunteer at Second Harvest Food Bank of Central Florida

11/4/2015 - Dr. Gross and staff of Primera volunteered their time and energy at the Second Harvest Food Bank of Central Florida.  Second Harvest Food Bank of Central Florida is a private, nonprofit organization that collects, stores and distributes donated food to more than 550 feeding partners in six Central Florida counties: Brevard, Lake, Orange, Osceola, Seminole and Volusia. Last year, with the help of numerous donors, volunteers and a caring, committed community, the food bank distributed nearly 64 million pounds of grocery products – the equivalent of more than 53 million meals – to partner programs such as food pantries, soup kitchens, women’s shelters, senior centers, day care centers and Kids Cafes.

Second Harvest Food Bank is also a member of Feeding America, a nationwide network of more than 200 food banks that helps feed people across the country.

Visit Second Harvest Food Bank at to learn, to volunteer, to donate, to help. 


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The Gift of Giving

Donate an unwrapped toy between November 1st-December 20th and recieve $25 OFF any Primera Plastic Surgery procedure. Just in time for the holidays!

Toys will be donated to the SafeHouse of Seminole Country and Families of Domestic Violence. 

*Service must be more than $50 and this special cannot be combined with any other special or promotion. 


Primera Plastic Surgery First Annual Purple Ribbon Event a Success!!

Primera Plastic Surgery hosted its First Annual Purple Ribbon Event on October 1st, 2015.   The Purple Ribbon event helped generate awareness of Domestic Violence Prevention month - so much so that Primera will be able to make a monetary donation to the Face to Face Program of over $1000!

The event was deemed a success due in large part to our speakers, patient JennyLee Britt, Dr. Edward J. Gross, Heather Crawford, PA-C, and Gary Rubin, PA-C.  

The evening was very educational for patients as a live demonstration of Voluma was provided by our expertly trained and experienced injectors, Physician Assistants Heather Crawford and Gary Rubin.   Patients enjoyed learning about Voluma, our practice, and enjoyed snacks and conversation wtih staff and providers. 

Kybella Procedure being performed at Primera Plastic Surgery

If you are bothered by moderate to sever submental fullness, sometimes referred to as "double chin", we've got something new just for you!  KYBELLA is the first and only FDA-approved nonsurgical treatment that contours and improves the appearance of submental fullness.   Each treatement session with KYBELLA is typically 15 to 20 minutes, given right here in the offices of Primera.  

Call 407.333.3040  to schedule your appointment today!

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Dr. Gross featured in New Beauty Magazine

Dr. Gross answers 11 Questions on 'Who I am' as a Facial Plastic Surgeon. Click below to see answers and learn more about Orlando's expert.

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Welcome Heather Crawford, PA-C

Primera Plastic Surgery is proud to introduce our newest provider Heather Crawford, Physician Assistant. 

Heather Crawford, PA-C is an NCCPA Board Certified Physician Assistant and an active member of both Florida Academy of Physician Assistants (FAPA) and American Academy of Physician Assistants (AAPA).  She received her Master’s Degree in Health Sciences as a Physician Assistant from The University of South Alabama in 2004. With over ten years’ experience in aesthetics and dermatology,  Heather’s expertise includes work with Botox, Dysport, Voluma, Restylane, Juvederm, Radiesse, Sculptra,  Pulse Dye Laser, Fraxel Laser, YAG Laser, acne, skin care, photodynamic therapy, Advanced Fluorescence Technology (AFT) lasers, and laser diode hair removal.  In addition, she has direct hands-on training and guidance from Central Florida’s leading Facial Plastic Surgeon, Edward J. Gross, MD.



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Congratulations to Dr. Gross

Orlando Business Journal Reader's Choice Awards names favorite doctors, shops, restaurants, venues and more. Congratulations to Dr. Edward J. Gross and Dr. Armando Soto for being selected best Plastic Surgeons in Orlando.

Orlando Magazine Best of Orlando

Orlando Magazine's annual Best of Orlando Reader's Choice Awards has honored Dr. Edward J. Gross consistently as among top Plastic Surgeons. Primera Day Spa voted Best in Orlando and the new Primera Nail Salon made number two on the list.


Congratulations to all Winners

Primera MedSpa Now Open in Winter Park!

A new additional location for Primera is now conveniently located in beautiful Winter Park on Orange Avenue. Primera Med Spa will be embracing a holistic approach for this location, offering natural  products, injectables, skin care, facial and massage therapies.  We look forward to seeing you in Winter Park! 1270 North Orange Avenue, Suite E, WP, FL 32789 -- next to the Ravenous Pig restaurant.

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