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About the AAFPRS Foundation and the Face to Face programs.

The American Academy of Facial Plastic and Reconstructive Surgery was founded in 1974 and is the world's largest specialty society for the specialty of facial plastic surgery which represents over 2,700 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. AAFPRS members subscribe to a code of ethics.

As Seen in Orlando Magazine

Faces have always been the specialty of Edward J. Gross, M.D. His state of the art facility in Lake Mary enables him to provide patients with a full scope of surgical and non-surgical treatments. Dr. Gross has become known as one of Central Florida's top plastic surgeons by focusing his expertise on the face and specializing in facial plastic surgery. At Primera Plastic Surgery, you'll find a staff and doctor dedicated to helping you achieve your goals for facial rejuvenation. "Your face is very special and it's our specialty," says Dr. Gross. "Our focus is on beautifying the face and achieving natural results."

Dr. Gross has helped numerous patients achieve their goals with rhinoplasty, eyelid surgery, laser skin therapy, and new mini-lifting techniques. "He is a real artist and an amazing surgeon," says James Freeman, cosmetic coordinator. Dr. Gross combines Visia Facial Analysis and computer video imaging to educate patients and to show their best treatment options. He is one of only a few plastic surgeons that use this innovative, high-tech computer imaging system, which shows patients their potential before and after results.

Dr. Gross enjoys educating patients on their best individual choices, and he personalizes facial care to each patient's skin type. At Primera...

New Hair Salon Opens at Primera! It has been a highly anticipated event, and we are proud to announce the opening of Primera Salon Our salon offers the area's leading hair stylists / colorists, nail services, and relaxing pedicure chairs conveniently located adjacent to Primera Day Spa. New Logo We are excited to announce that we have a new logo. Botox Visualization Tool Visit our website under the Botox and Laser section simply upload your photo...

This is an article featured in the July/August edition of the Lake Mary Life Magazine. Click "Full Article" to read more...

Thanks to the help of our dedicated staff and the professionals at Digi Craft we are able to better inform our patients about our services and products that we provide here at Primera Plastic Surgery and Medspa...

We are now selling Latisse solution. It is a prescription treatment for hypotrichosis (inadequate or not enough eyelashes) used to grow eyelashes...

We are very happy to say that Primera Salon is now under going construction. The beautiful salon is expected to be up and running by the beginning of summer...

Dr. Gross is voted one of Orlando's Doctors of Distinction by Orlando Magazine...
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This customized Patient Satisfaction Survey was prepared especially for Primera Plastic Surgery Center. This PDF document contains valuable information regarding practice to patient relations. Our facility was reviewed by Allergan and came back with stunning results. Please click here to download your copy of the report today!

We celebrated our open house in August and had a great time. For the event we had live music, food, and drinks. With a turnout of over 200 people, we were all quite busy meeting and greeting. Everyone had a wonderful time and the event was a huge success. For those of you who have not seen the new office we invite you to come by and say "hello." Click below to read the entire newsletter.

Looking for answers to the condition of your skin? Want to know what can be done to improve your skin? We have the answer...Visia Complexion Analysis."

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We are celebrating the opening and accreditation of Primera Surgery Center...

Dr. Gross was voted the top plastic surgeon in Orlando by...

The use of laser therapy has many applications in the medical field, and is becoming increasingly popular to treat a variety of undesirable problems (i.e. hair removal, unwanted tattoos, and scars). However...

Dr. Gross completed his term as President of the Seminole County Medical Society. Dr. Gross had a very successful term and was able to achieve numerous advances for the society. Dr. Gross visited...

We are getting closer to our opening date, it has been projected for the Spring of 2006. As many of you know, Dr. Gross is relocating to beautiful Lake Mary. Our new building will feature an array of items to stimulate your senses, such as state of the art sound and lighting. You will be able to...

Dr. Gross is pleased with the progress on the new building at Primera in Lake Mary. We are still hoping for completion, around mid summer 2006, and will keep you...