News & Events

How to Choose a Plastic Surgeon

How to choose a plastic surgeon article in Central Florida Lifestyle magazine featuring Dr. Gross

Here are a few things you should look for when seeking a plastic surgeon.

Click here to read Dr. Gross’s article.

Now Offering Skin Pen

skin pen product

November 2017

We are pleased to now offer microneedling with SkinPen®in our offices.

Microneedling with SkinPen® can help to improve your skins appearance, making it the market standard.

How do you know if SkinPen® is right for you? If you’re searching for:

  • A procedure that helps to reduce the appearance of fine lines and smooth wrinkles, SkinPen® may be used on all skin types.
  • A safe solution with little recovery time.
  • Results from a minimally-invasive procedure
  • A procedure for ongoing maintenance of healthy skin.
  • SkinPen® is different from traditional microneedling derma-rollers that can bend, break or even rust, resulting in possible infection or scarring with reuse.

SkinPen® uses adjustable length, disposable straight needles to penetrate at a 90-degree angle. This adjustability allows for differences in skin thickness and skin types. The vertical technology allows for extra precision.

Welcome Three New Additions to Our Primera Salon + Spa Team

interior view of seating area in salon spa

Ocober 2017

We are pleased to announce new additions to our Salon + Spa team. Sandy Baba and Jeff Gemmette are both seasoned hair stylists with a combined 50+ years of experience. Cathi DiChiara is a medical aesthetician, cosmetologist and massage therapist.

They are dedicated to providing clients with the highest level of service, style and satisfaction with every visit and we know you’ll grow to love them as much as we do.

Sandy Baba
In the cosmetic industry for more than 30 years, Sandy got her training in New York City and Italy. She has done styling for print work including Vogue Magazine and is a graduate of Creative School of Hair Design in Connecticut and Edith Serei Esthetician Institute of Canada.

Jeff Gemmette
Jeff Gemmette is a third-generation hairstylist with more than 20 years of experience. He studied at the Vidal Sassoon Academy in London, England, and has worked in some of the top salons in New York City prior to joining the Primera family.

Cathi DiChiara
Cathi DiChiara has worked in the wellness and beauty industry for more than 20 years. She specializes in skin care and body treatments including customized facials, microdermabrasion, peels, therapeutic massage, as well as make-up artistry and hair styling.

To schedule an appointment at our Salon + Spa, call (407) 333-3040 or request n appointment online.

Our Current Newsletter

Valentaine’s Day Spa Special

VI Peel™ Precision Peel

Cupid just dropped a valentine with beauty specials picked just for the season! Get gorgeous, glowing skin in time for spring. Now through February 28, 2017, receive 10% off 1 peel VI Precision Peel or 20% off a package of 3 peels. Good through February 28, 2017.

Couples Massage

Looking for a thoughtful gift for someone you love this Valentine’s Day? Schedule a couples massage with one of our talented massage therapists!

We’ll be offering this special treatment at our Spa all day on Saturday, February 11, 2017, for only $175 per couple! Schedule your appointment before they fill up!

Our BOTOX Days are here again, and we can’t wait to see you! Special pricing on these days include:

  • Purchase 30 units of BOTOX and receive 10 units FREE
  • Purchase 40 units of BOTOX and receive 15 units FREE

Limited appointments are available, so schedule soon by calling (407) 333-3040 or click here.

Available dates include:

  • Friday, February 3, 2017, in Lake Mary with Eileen Swenson, PA-C
  • Thursday, February 9, 2017, in Winter Park with Eileen Swenson, PA-C
  • Tuesday, February 14, 2017, in Lake Mary with Gary Rubin, PA-C
  • Monday, February 20, 2017, in Lake Mary with Gary Rubin, PA-C
  • Tuesday, February 21, 2017, in Winter Park with Eileen Swenson, PA-C

Read about our injectable team at Primera Medical Spa in Orlando.

Our 2 injectable specialists, Eileen Swenson and Gary Rubin possess unique qualifications and help set the Primera team apart from other practices in the area.

Both are certified physician assistants whose talents and personalities complement each other very well. Get to know more about them and how they can help you achieve refreshed, renewed, natural-looking results.

Read more!

The New Website

January 2017

We are proud to announce the launch of – the new hub for all things Primera. The website allows patients to:

  • Research procedures and products before an appointment
  • Find out what real patients are saying about their experience at Primera
  • Stay up to date on the latest news for all of Primera service lines including Primera Slim Spa, and Primera Salon + Spa

“At Primera, we always put our patients first. The new website is meant to help our current and potential patients find what they need without a lot of wasted time and clicks,” says Edward J. Gross, M.D. “We ask that patients take a look and let us know what they think so we can continue to improve on our efforts and provide the best experience possible.”

Click here to visit